It might appear to be advertising and advertising and marketing are two concepts that share precisely the identical objective. Final year our advertising and marketing students met managers of brands including Coca-Cola, Grazia Journal, Lynx and Louis Vuitton Moet Hennessey (LVMH) and loved visitor lecturers from main and award profitable businesses together with Ipsos-Mori, Dixon Baxi and Ogilvy & Mather UK.
Plus, you may gain fingers-on experience via some of our student organizations that operate like companies, like the award-profitable Advertising Workforce, which helps students learn the essentials of promoting planning and creating full advertising campaigns and allows them to compete in the Nationwide Scholar Advertising Competitors and the Interactive and Direct Advertising and marketing Lab (IDM Lab), an unique pupil-run advertising agency that gives internships for credit.
This module culminates in an occasion at which your advertising plans and recommendations for the consumer might be showcased to other college students, guests and industry professionals. Advertising and Society will enable you to outline and perceive how advertising in society is utilised as a software for public providers akin to charities, authorities and the health service.
This programme is accredited by the Chartered Institute of Advertising and marketing (CIM), giving you the chance to realize professional skills by CIM Graduate Gateway This means you can work in direction of CIM qualifications throughout your research, and will obtain exemptions from selected assessments.